It is challenging being the new kid on the block, especially in a highly competitive industry that hasn’t changed much over the years. But older does not always mean wiser. Just ask GM about Tesla. Or your local bank about Rocket Mortgage. Or your real estate agent about Zillow.
We at CrowFly have shaken up the process of buying and selling structured settlement payments by combining a tech-forward platform with transparency and goodwill — and it has ruffled some feathers. Folks in the industry are saying that we are too new to be trusted. But we contend that a new way of doing things is exactly what is needed.
Other companies in the industry have been solidifying their brand — some of them for decades — with catchy jingles and slogans that, let’s face it, get stuck in your head. (You’re probably recalling one right now.) That’s on purpose; if you have future structured settlement payments and suddenly need cash to cover an immediate need, those “get cash now” TV commercials, songs, and sayings pop right back into your mind. It’s called the “mere-exposure” effect, also known as the familiarity principle: the more you’ve seen something, the more likely you are to trust it; even when you have no information about it. But it’s important to know that just because these companies infiltrate late night TV doesn’t mean that they will get you the best deal if you decide to sell your future payments. In fact, they often won’t give you the most money.Several of the big-name “factoring” companies are even owned by the same parent company, providing the illusion of competition. And they all aim to buy low and sell high when people are between a rock and a hard place and need a lump sum of cash as soon as possible. We don’t think that’s fair.
CrowFly launched officially in September 2019, but we have a great deal of experience in the structured settlement industry, along with a totally different ethos than that of our competitors. We can process transactions from all 50 states, and we are one of the few companies who passed the extensive requirements to be registered in Maryland. We were founded by individuals who have seen how big players in the industry take advantage of those who need to sell their future payments because of a financial hardship. We don’t try to get you to sell with as high a markup as possible to get the most money in our pockets. Rather, we do right by the people who use our platform. That means educating sellers on their options and providing a transparent process when selling is the right decision.
Our first-of-its-kind, user-friendly digital platform directly connects pre-vetted buyers with individual sellers, which minimizes the transaction cost of a pass-through agent. So, sellers receive the maximum value for their future structured settlement payments. Buyers pay a minimized cost and get a great asset for their investment portfolio without having to take on the overhead of going through Wall Street. It’s a win-win for everyone. Our streamlined process offers a unique, low-pressure experience where you can get an anonymous estimate of the value of your asset and then register and list on your own time, from anywhere — even on your mobile device. What’s more, we set up automated alerts to make sure nothing slips through the cracks.
And here’s the bottom line. If you are more comfortable with names that you have seen on TV, that’s totally your choice. But we invite you to give us a call at 833-CROWFLY or email firstname.lastname@example.org to have a conversation with a real person about the ins and outs of selling, with absolutely zero pressure to use us. You can try our free structured settlement calculator to get an estimate of how much you’ll get for selling your future payments. Then, if you decide to use our platform, we’ll be happy to have you on board.
With more than a decade of experience in behavioral science, teaching, research, clinical psychology, and data analysis, CrowFly Chief Operations Officer Nita Bhatia‘s training has positioned her to understand human behavior, communication, body language, and emotions.